Some digital platforms are using Tiranga-style games as tools for brand engagement. For example, telecom apps or payment wallets integrate mini-games like Tiranga during events or offers. These games keep users active within the app ecosystem, boosting retention and cross-selling opportunities. A simple “Play Tiranga and win a recharge coupon” campaign can increase app stickiness. It’s an excellent tactic: offering entertainment while gently promoting the core business. Tiranga becomes a brand’s
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