At sun-a-wear, we're changing how people manage their sun exposure. Right now, most people are basically guessing when it comes to UV exposure - they either avoid the sun completely or don't think about it at all. We're changing that by giving them real-time, personalized data right in their pocket. The challenge is to make complex health or sun exposure data feel simple and actionable. We don't believe in one-size-fits-all solutions or oversimplified "good vs. bad" messages.
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