The real killer was the absence of new gamers staying with the game integrated with the natural attrition of gamers that a video game has. Unfortunately gamers who tried DarkScape really did not stay for long. Day 1 retention was 25%, day 2 retention was 15%, by day 7 it was 5% and for a month it was 1.7% of new players stayed. Since they really did not feel they might compete versus high levels,