On a daily basis, I visit many SEO and Web Marketing forums and there are always discussions about ethics and the SEO industry. It has been clear that there are no common standards for SEO companies and that there are no standard methods. It is difficult to make general statements about the entire industry, as it is debatable what 'SEO' actually means. Add to that the fact most SEO companies keep their campaign strategies and methodology secret, and you have a situation in which every company is
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